• there is do or do not there is no try- yoda

    To Sing or Not To Sing?




    American Idol, The Voice, and X-Factor are very influential shows amongst our nation. We see people with remarkable talent singing in front of thousands of people in hopes that they become the next big star. Of course people with natural singing talent are great at these shows, but what about those who do not sing very well. There needs to be a show for that awful musical monster at the karaoke bar, or the free-style friend that forgets the words to the song. What about the girl who’s voice sounds like nails on a chalk board? These unfortunate musically challenged people attend sports games all the time right?

    While working for the Houston Astros the DJ would play a variety of songs to keep the fans involved during stale parts of the game. Another part of our entertainment show was to have in game competitions. In game competitions are minute max games that occur during inning breaks. So if you are familiar with the show Singing Bee, it takes the average person and combines karaoke with a spelling bee competition. My idea is to strategically mix the Singing Bee with a highly recognizable sponsor. Applebee’s is known to have karaoke on Tuesday and Thursday nights with promotional drinks, but  for some reason not many people attend.

    Example: it is the top of the 9th inning and people are considering what to do afterwards. The host of the park randomly selects a lucky fan to participate in the Singing Bee. The DJ chooses a highly recognizable song and plays half of the chorus and pauses the song. The contestant must finish the lyrics of the song. If the contestant successfully sings the correct lyrics the fans receive a coupon for free chips and salsa.

    Theoretically speaking, the idea allows people right after a ball game to grab a bite to eat, drink and sing with friends on Tuesday and Thursday nights. Applebee’s gets to advertise their karaoke nights at low cost to 30,000 plus fans a night. 

    Singing Bee in the Sports Industry could be a very exciting marketing tool for Applebee’s and the home team. So sing your heart out people and win your home team some chips and salsa. 

    Photo Courtesy by: NY TIMES , Huffington Post, and CMT
    Posted by Unknown at 8:42 PM

    0 comments:

    Post a Comment

    Subscribe to: Post Comments (Atom)
     

    Meet The Author

    I'm 5'11 190 lbs and a total goober. I'm an airforce brat, so I've been to a lot of places and it's really hard for me to sit still. I'm an avid storm chaser and part time jewel thief, also im the 5th Grade Spelling Bee Champ at my old Elementary School. My hobbies are photography, film, sports, and crossfit. My favorite shows are Revenge, Suits, Necessary Roughness, Community and Glee (can't explain why).

    Experience

    Though I am only a mere 24 yrs old my expertise in Sports Marketing has allowed me to be the Creativity and Sponsorship Officer with the Sports Marketing Association, an intern with the Houston Astros , and videographer at my alma mater. I have managed over 150 plus employees and of course have my fair share of retail experience. None the less my melting pot of experience has led me to focus in on sports.

    About Me

    Communicative, creative, interactive individual with experience in management, creating commercials, designing print media, sales, sponsorship and customer service. Served in leadership roles with the Houston Astros, and as a Creative Officer for the Sports Marketing Association. Sports enthusiasts and part time finger painter.