2013 Crossfit Games Pt 2

The 2013 Crossfit Games have officially arrived. Once again, Reebok is the official sponsor of the games. If you take a look at the Crossfit Games website, it is filled with all sorts of social interaction.  Reebok is doing a great job when it comes to informing the public about Crossfit. The website breaks down into a variety of sections. If you visit the website, you can view live streams, leaderboards, and featured athletes.

            In addition to the 2013 Crossfit Games website, you can view a variety of other companies networking with the website as well. Companies such as Rogue, Progenex, ESPN and Rock Tape are a few of the bigger names surrounding the Crossfit community.

At Full Sail University, we learn that there are a variety of ways to market a website. I noticed that on the 2013 Crossfit Games website, Reebok has created numerous ways to attract consumers to the landing page. These links are disbursed throughout the web. If you look closely, you will see that they are using Facebook, YouTube, and Twitter to connect with potential and current consumers. These links that are spread out across these social networks will eventually bring you to the homepage of the 2013 Crossfit Games.

After reviewing the strategy digital marketing strategy that Reebok has, I have decided to mimic the same efforts. These marketing tactics have proven to be very beneficial to the world of Crossfit. Each year, the awareness of Crossfit grows, which means their strategy is a successful one.

Though I have not begun to execute my own business plan, I will most likely mimic the digital marketing efforts or Reebok by strategically connecting all social networks and engaging in the community. 

In closing, this morning I performed the Apollo 13. This workout consisted of performing as many reps as possible of sumo-deadlift high pulls with a 70-pound kettle bell. As I lifted the kettle bell, my partner would have to carry a 20-pound weighted ball around a small circuit. When my partner returned from the circuit, we would then switch exercises. This workout had to be done for 13 minutes. I challenge you to do the same.